Marxism Summary

Marxist Ideologies
Based on the accumulation of wealth so this means the rich will continue getting richer while the poor will continue becoming poorer.
Capitalism- aimed on a profit purpose, so workers are exploited.

Capitalist society:

Working class/proletariat:
Sell the labour but don’t own the production

The bourgeoisie (ruling class):
Wealthy bourgeoisie- employ the working class people and own the production however they don’t work themselves
Petty bourgeoisie- employ others but also work as well.

Marxism and the Media
They keep society as it is and keep the “status quo” therefore the working class the same and bourgeoisie the same. Examples of this is in adverts and newspapers. For instance in most adverts they have a male voiceover portraying that males have high authority compared to females and that they have more power and that you could trust them. This is reinforces patriarchy. Which could be said to be the dominant ideology.
The texts made are aimed at a mass audience so they “dumb down” the output. An example of this is the news. Instead of challenging the audience they dumb it down so that audiences are not educated so that they don’t question the bourgeoisie. Moreover, the news reinforces stereotypes which gives misrepresentations of groups of people.