Similarities and differences between the theories and how relevant they are

Reception theory is similar to effects theory and uses and gratification as it believes the audience are both active and passive.

The reception theory is different as it uses qualitative and quantitive research.
The effects and uses and gratification theory are different because the effects theory believes the audiences are passive and are controlled by the media whereas the uses and gratification theory think the audience are active and consume the media texts to escape from everyday problems/daily routine, using the media for emotional interaction, learning behaviours and values and lastly gathering information.

I think the uses and gratification can be used for my main text which is Shrek 2 as it suggests the reason why the audience watch the film is for entertainment, escapism as it the sub genre is fantasy, moreover it is humorous because its subverts the convention of fairytales. On the other hand, the effects theory can also be applied as it is an American text American ideologies and values are likely to be pick upped. I think the reception theory can be applied as well as the children are likely to pick up the hegemonic reading, whereas an adult or a teenage may grasp a negotiated reading or a oppositional reading.