Med 1 – MIGRAIN

Media Language
· All the technical devices used to produce the text
· Meanings created by the images, sounds and words in the text
· Meanings created by the choice of technical devices used
· References to other media texts (intertexuality)


Institutions
· Identify the individuals who made the text
· Identify the organisations who funded the production
· The impact on the text of those individuals / organisations
· The impact of relevant Regulatory bodies on the text



Genre
· The category of media product to which the text belongs
· The relevance of sub-genres within the wider category
· Generic conventions used in the text
· Generic conventions not utilised in the text
· Original features
· References to other genre texts (intertexuality)



Representation
· Which social groups in society are portrayed
· Which social groups are not shown
· What regions, countries, continents are portrayed
· Are the representations positive or negative
· Does the text rely on stereotypes or do the representations achieve reality
· The possible effects of the various representations


Audience
· Who is the target audience
· How does the text identify its audience
· Is the text broadcast, narrowcast, published – possible effects
· Theories of audience consumption
· Theories of audience affect


Ideology & Values
· What view of society does the text reflect
· Whose view of society does the text reflect, why
· What moral position does the text demonstrate
· How has the text been affected by time & place when it was made
· What does the text tell us about power relations in society


Narrative
· The order in which meaning is created in a text
· How chronology is represented – linear / compressed / flash-back
· Narrative conventions used by the text
· Narrative theory – storytelling / characters
· Technical devices in the editing used to create meaning