film poster analysis

The aim of the poster is to persuade audiences to go and watch the film. The title is written in the colour white along with the well known character “James Bond” as this is easy for the target audience to identify and they the “back in action” suggests the film falls into an action genre. They have used three images of the James bond as he is the main protagonist and he is likely to drive the narrative forward. In one of the images the show him kissing a women which suggest the narrative has some romance elements. Furthermore they show a golden women lying there naked which suggest she could be a villain in propp’s character role as the gun is shown pointed right at her. Furthermore it shown in that way to attract male audiences as they make get sexual pleasure from seeing her like that. They use the word “excitement” as it gives the audience sexual conations. This also gives the audience a negative representation about women as they are just there to be looked at which encourages misogyny. The target audience seem to be mainstream people and mainly males as they have shown women in more passive roles as one is just lying down while the other one is kissing him. This suggests this text was made in a time where we still lived in a patriarchal society as feminism may not be introduced. This could be as the producers of the text were men therefore there belief and values are being conveyed through the film poster. Furthermore as it is the organisation is Hollywood it’s bound to have sexist beliefs. The generic conventions used are the symbol of the gun which connotes the action and power bond has. They used the name “pussy galore” which again suggests sexual conations. On the poster only white middle class people have been shown which suggest they are top of the hierarchy in those times as this is a fairly old film poster. As they film poster is in black they have not introduced any settings which creating a few enigmas for the audience. This text relies on stereotypes as they don’t show women in active roles.