Plan:

Form: Webpage/website

Function: persuade people to buy products

ML: what techniques are being used to make meaning?
Logo/masthead uses a sans serif font which conveys that it is a contemporary website. Masthead/title “low” has an arrow going down around the “O” to symbolise that the price has been decreased. There are is no main image but instead four small images.

I: who produces, distributes, regulates?
Marketing

G: what type is it?
Internet webpage/advert

R: who/what is being represented? How?
The list of products written down seem to appeal to more of a male audience as they are written in blue and the typography used is very simple.

A: who is it aimed at? How do they consume the text?
Interactive-active audience
Pleasures are interaction and entertainment
Slogan: “style does not have to cost the earth” suggests that this advert is aimed at reformers- as they are people who are concern about the environment.

I: what are the beliefs/messages/values underpinning the texts?
Capitalist ideologies-as they are portraying the pda, printer and carry case something you should have and that it is on a good offer.


http://www.thorburn.co.uk/ecafolder/Images/Lowestontheweb/Picture%20in%20Document1.jpg

Newspaper front page analysis (tabloid)

concept flow practise 1st paragraph:
The masthead uses a sans-serif font as well as the headline to give the newspaper a modern look, suggesting the newspaper will get straight to the point. The white masthead stands out in the red background so that the target audience can quickly identify this as a tabloid newspaper. The demographics for tabloid newspapers are mainly working class people that fall into the economic scale between D-E. This is because of the informal language used such as “Jordan strikers” which connotes how they are referring to her breasts they use the word “strikers” as she is shown in a long shot of her dressed in a football shirt suggesting the target audience are males as that is a sport that is associated with men. Furthermore, the colour blue connotes this, as that is a sterotypical colour associated with boys. They use the name “Jordan” instead of her maiden name “Katie Price” which proposes that she is still being objectified as that was her was her stage name as a glamour model suggesting that she is just there to be looked at.

freaky friday film poster analysis

The purpose of the film poster for “Freaky Friday” is to persuade people to go and watch the film. The central image is a medium shot/two shot of the two main characters in the film which is Jamie Lee Curtis and Lindsay Lohan. Jamie Lee Curtis is dressed in formal, sophisticated way suggesting she is a business women where as Lindsay Lohan is dressed in informal/casual clothes which suggests she might be a bit rebellious because of the conventional iconography used for example of her jewellery and badges she is shown wearing. Moreover a binary opposition is then created in the narrative. Lindsay Lohan facial expressions portrays that she is happy, excited and carefree. However, the fact she is folding her arms suggests there maybe some tension. On the other hand Jamie Lee Curtis’ facial expressions seem serious and indicate that she is concern about her daughter. The two actresses attract two audiences Jamie Lee Curtis appeals to an older audience whereas Lindsay Lohan attracts a younger audience as she is seen as a role model to teenage girls. The mise en scene is of a diary which is a conventional prop used in a chick flick genre. Both diaries are represented in stereotypical way for example having an image of both of the men in their lives. This reinforces patriarchy as it suggests the most important thing to a woman is a man. The typography used for the title seems wacky which makes the audience think that something strange is going to happen in this film. Furthermore, the “I” is a symbol of a star instead of a circle/dot which makes the audience think that maybe something magical is going to happen. The use of alliteration in the title and the informal way it is written makes more appealing to the target audience as it makes it more catchy. The tagline “they always been in each others faces, today they are in each others bodies” gives a major hint of what is going to happen in the narrative. The arrows indicate that they are going to swap bodies.

dvd cover analysis

The aim of this DVD cover is to persuade the audience to buy the DVD. The codes and conventions it uses to do this is by using the celebrity name in block capital and bold folder where it is position near the title to make noticeable and appeal to her the fans of that actress. As she is a singer, dancer and actress she is well known by many people which would attract a mass mainstream audience. Furthermore as it is a Hollywood film it just emphasises how the target audience are mainstreamers who watch movies for purely entertainment as Hollywood is a profit driven, money making institution. They used a medium close up of Jennifer Lopez to portray her facial expression, which seem very serious as she is looking scared this is to give the audience and idea of what the narrative is about. The tagline beside her head suggests there are villains and heroes in the narrative as the hero uses self defence to beat the villain. Furthermore, they have positioned the villain in the back to show so that the audience can not see his face which creates more enigmas for them and it could also be done to make the audience feel alienated from him. The title of the film is written in red and capitals to show that the protagonist can no longer take what is happening to her and that’s she is angry as red connotes anger. The director of the world is not enough directed this film which suggests the genres are similar as the world is not enough was an action, thriller films which suggest this could be too as the back of the DVD cover they show Jennifer Lopez position as if she is ready to fight. On the back of the DVD cover they represented her in a way which makes her look more manly and strong as it seems that she is looking at her fear and is ready to face it which challenges stereotypes of women. They colour scheme they decide to go with is mainly dark colours, predominantly black as it connotes evil, fear and reflects the pessimistic mood. Its bin given four stars which could encourage people to buy it as they may respect or think that person has high authority. The name of the star is written in white to as that connotes her innocence, which anchors the image of her. As Jennifer Lopez is Puerto Rican it encourages ethnic minority audience to go and watch the film.

Magazine analysis

The aim of the magazine is to educate, entertain and inform the audience. This attracts them to buy the magazine. The dominant colours used in this issue cover are red, black and white as they all contrast each other well. Moreover, the colour red has conations of love, romance and sexiness which relates to the cover lines well. This magazine teaches women how to get sexual pleasure, look good and feel confident and sexy by using staplines such as “sex survey”, “sexiest jeans” and “seductive lines to use on guys”. The central image is of Sarah Michelle Gellar she is used as the target audience for this magazine are women who see her as a role model or are either aspirers or suceeders as the cover price of the magazine is usually around £3.50. A medium long shot of her dressed in a low cut red dress and looking at the audience is used this is done to create a relationship with the reader. As this is a post feminism magazine the types of women who this magazine is targeted at is women who would watch programmes like “desperate housewives” and “sex and the city”. The women are not represented in a stereotypical way as the audience are positioned in a way where she it looks like she has the power, authority and control over the men. She is shown wearing a red dress so that women aspire to be sexy like her. There are many straplines to show the magazine has a lot to offer so it is worth the money. Furthermore this magazine helps liberate women and encourages women to be confident and look good. However, it could be seen as a way of brainwashing audience into looking good for men and pleasuring them which reinforces patriarchy. The masthead is slightly covered with the puff and the celebrity this is because it a well known name and popular magazine so the target audience/readers will instantly recognise it.

film poster analysis

The aim of the poster is to persuade audiences to go and watch the film. The title is written in the colour white along with the well known character “James Bond” as this is easy for the target audience to identify and they the “back in action” suggests the film falls into an action genre. They have used three images of the James bond as he is the main protagonist and he is likely to drive the narrative forward. In one of the images the show him kissing a women which suggest the narrative has some romance elements. Furthermore they show a golden women lying there naked which suggest she could be a villain in propp’s character role as the gun is shown pointed right at her. Furthermore it shown in that way to attract male audiences as they make get sexual pleasure from seeing her like that. They use the word “excitement” as it gives the audience sexual conations. This also gives the audience a negative representation about women as they are just there to be looked at which encourages misogyny. The target audience seem to be mainstream people and mainly males as they have shown women in more passive roles as one is just lying down while the other one is kissing him. This suggests this text was made in a time where we still lived in a patriarchal society as feminism may not be introduced. This could be as the producers of the text were men therefore there belief and values are being conveyed through the film poster. Furthermore as it is the organisation is Hollywood it’s bound to have sexist beliefs. The generic conventions used are the symbol of the gun which connotes the action and power bond has. They used the name “pussy galore” which again suggests sexual conations. On the poster only white middle class people have been shown which suggest they are top of the hierarchy in those times as this is a fairly old film poster. As they film poster is in black they have not introduced any settings which creating a few enigmas for the audience. This text relies on stereotypes as they don’t show women in active roles.