dvd cover analysis

The aim of this DVD cover is to persuade the audience to buy the DVD. The codes and conventions it uses to do this is by using the celebrity name in block capital and bold folder where it is position near the title to make noticeable and appeal to her the fans of that actress. As she is a singer, dancer and actress she is well known by many people which would attract a mass mainstream audience. Furthermore as it is a Hollywood film it just emphasises how the target audience are mainstreamers who watch movies for purely entertainment as Hollywood is a profit driven, money making institution. They used a medium close up of Jennifer Lopez to portray her facial expression, which seem very serious as she is looking scared this is to give the audience and idea of what the narrative is about. The tagline beside her head suggests there are villains and heroes in the narrative as the hero uses self defence to beat the villain. Furthermore, they have positioned the villain in the back to show so that the audience can not see his face which creates more enigmas for them and it could also be done to make the audience feel alienated from him. The title of the film is written in red and capitals to show that the protagonist can no longer take what is happening to her and that’s she is angry as red connotes anger. The director of the world is not enough directed this film which suggests the genres are similar as the world is not enough was an action, thriller films which suggest this could be too as the back of the DVD cover they show Jennifer Lopez position as if she is ready to fight. On the back of the DVD cover they represented her in a way which makes her look more manly and strong as it seems that she is looking at her fear and is ready to face it which challenges stereotypes of women. They colour scheme they decide to go with is mainly dark colours, predominantly black as it connotes evil, fear and reflects the pessimistic mood. Its bin given four stars which could encourage people to buy it as they may respect or think that person has high authority. The name of the star is written in white to as that connotes her innocence, which anchors the image of her. As Jennifer Lopez is Puerto Rican it encourages ethnic minority audience to go and watch the film.