Magazine analysis

The aim of the magazine is to educate, entertain and inform the audience. This attracts them to buy the magazine. The dominant colours used in this issue cover are red, black and white as they all contrast each other well. Moreover, the colour red has conations of love, romance and sexiness which relates to the cover lines well. This magazine teaches women how to get sexual pleasure, look good and feel confident and sexy by using staplines such as “sex survey”, “sexiest jeans” and “seductive lines to use on guys”. The central image is of Sarah Michelle Gellar she is used as the target audience for this magazine are women who see her as a role model or are either aspirers or suceeders as the cover price of the magazine is usually around £3.50. A medium long shot of her dressed in a low cut red dress and looking at the audience is used this is done to create a relationship with the reader. As this is a post feminism magazine the types of women who this magazine is targeted at is women who would watch programmes like “desperate housewives” and “sex and the city”. The women are not represented in a stereotypical way as the audience are positioned in a way where she it looks like she has the power, authority and control over the men. She is shown wearing a red dress so that women aspire to be sexy like her. There are many straplines to show the magazine has a lot to offer so it is worth the money. Furthermore this magazine helps liberate women and encourages women to be confident and look good. However, it could be seen as a way of brainwashing audience into looking good for men and pleasuring them which reinforces patriarchy. The masthead is slightly covered with the puff and the celebrity this is because it a well known name and popular magazine so the target audience/readers will instantly recognise it.